Lots to do Notes
I have lots to do this time of year. I’ve been working at my Paddiwhack studio four days a week instead of two, which will continue through Christmas Eve. It has been ok this year, not fabulous, but I have been selling in the 10.00-600.00 range.
In my spare time (ha ha) I have been working on my Paul Kalb abstract paintings. Using a pen name for those has really freed me up to do a separate body of work. I have done four abstract landscape and I am getting the hang of doing these now. Painting abstract landscapes is like doing block ins in a way. Leaving out details and seeing basic shapes in landscape is fun. I am using limited palettes, and using the series as a way to study design. I don’t think I could ever be a true abstract painter, as I like to have something that the painting represents, and I love the landscape so much that I could never abandon it. This body of work is a bridge between the worlds of abstract and representation. if they begin to sell, I will do some larger pieces too and then begin to market to interior designers and contemporary galleries. That is a big IF! You never know. At this stage, they are all 8×10 inches on archival canvas panel. It may take some time to sell them, but I’m ok with that. After the holidays I will be starting some of my Blondheim paintings again, with more time in the studio.
More musing about 2017:
I need to turn my attention to sales for 2017. Now that the election year is over it’s time to focus again. Marketing and selling are two different things. many artists don’t understand that being a great marketer doesn’t always translate to sales. I have neglected my postal marketing in 2016. I need to be better about sending out painting post cards to collectors. yes, old fashioned but it is still the best bang for buck I believe. Everyone enjoys a pretty post card, and it reminds collectors that I am still here.
Facebook boosting is beginning to pay off with my Make an Offer Friday campaign each week. I also do longer term boosts periodically for my layaway and collectors club programs. I started a referral team and that has at least given me some referrals on FB.
I need to come up with some more ideas for the new year and implement the ones I’ve started repeatedly.