Presentation is far more important to an artist than many of them understand. I include many areas in this observation. I just finished up a big event in which I volunteered, for a Foundation. One of the issues I noticed right away was an inconsistency in presentation of paintings. Some artists had it right. They either had deep, gallery wrapped paintings, painted nicely on all edges, or they had nicely framed paintings. Other painters showed haphazardly grouped paintings, some in framed some in narrow width edges, sloppily painted black. Believe me, it makes a difference to collectors. My advice is to be absolutely consistent and to plan ahead whether you will have unframed or framed work, and how you will present it. I toured the exhibit with a couple who collect a lot of my work. They felt that much of the work looked amateurish in its presentation due to poor choices in framing.
Presentation also includes being on time, meeting deadlines, how you react with staff members. We had a couple of complainers who felt they were above the rules, above the decisions made by the staff, above honest mistakes that all of us make in stressful situations. They made the event more difficult for us who had given up a week of our own time and careers for the good of the foundation with no financial reward. There are always artists at these events who expect special treatment. They don’t follow the deadlines set and because they know someone high up, they get away with this treatment. The artists begin to note all too well that there are some who are higher on the pecking order. Rules and decisions are made to benefit all. When they are overlooked, jealousies pop up.
Presentation includes interaction with visitors, not hiding from them. I am most guilty of this in my past life as a paint out artist. I always went to places to paint where I knew people would not find me. I hated gala parties, and sat out of the way for them. As a volunteer this year, I finally understood the important of engagement with visitors. That sells paintings. There is one artist who is a master of this. She always sells, because she can engage visitors fully and talk their ears off. She never misses an opportunity to sell a painting and to be around potential buyers. She talks up everyone, constantly. It works for her. I could never do that. I am not a salesman. This is highly advantageous for her, a great skill.
Presentation is very important for artists, whether like the artist I described, or like me, who loves the one on one, good friend relationship with collectors that I am lucky to have.
More musings for artists and collectors to come…..
Nonstick aluminum foil
2 (6-oz) bags fresh baby carrots
1 tablespoon olive oil
1 tablespoon honey
1/2 teaspoon kosher salt
1/4 teaspoon pepper
8 oz precooked brown rice
1/4 cup pomegranate (or raspberry) dressing
1/4 cup pre-sliced green onions
Preheat oven to 375°F. Line baking sheet with foil. Trim stem ends off carrots and cut diagonally into 1/2-inch thick slices.
Whisk oil, honey, salt, and pepper in large bowl; add carrots and toss to coat. Arrange carrots in single layer on baking sheet. Bake Place rice in large serving bowl. Add carrots and dressing and toss to coat. Top with onions. Serve.