Don’t Fake It

don't fake it

Don’t Fake It

Fake it till you make it is a universal idea. It works especially well for artists, but it is important to back that idea up with solid and excellent art. You may be a marginal painter with a big enough ego to do the right marketing moves but that won’t help you in the long term.
Don’t Fake It
I know a couple of  marginal artists who are succeeding very well at the moment in their marketing, with professional graphics in their materials, using anticipation to lure interest to their work, in fact, doing a better job of presentation than most pros I know, including me. They are doing the professional Instagram, Facebook slick presentations, making videos, and their marketing is very sharp.
Don’t Fake It
The problem is that their work doesn’t hold up to the hype they are creating. They will have success, as long as vulnerable collectors believe the hype, but in the long run they are competing against thousands of other painters who may be skilled at marketing, and have excellent painting skills. Savvy collectors know good work, with or without hype.
Don’t Fake It
 Perhaps they are trying too early in the game to make a name for themselves. They might want to be  more discriminating about what they present. They might want to spend a lot more time in front of the easel, studying color, values, and composing.  This will improve their work. Paint more, study more, then market. When you have painted a long time and you are known, you can get away with showing your experiments and your little studies. People understand that it is not your serious work. I sell my little tea bag paintings. People enjoy them, but they are aware that these little paintings are not my serious, well crafted work. If all I show in my marketing is my inferior work, collectors will have a less than flattering view of my skills.  The message here is to do the work for a few years before you begin professional marketing.
Don’t Fake It!
More musings for artists and collectors to come……
Today’s Recipe
Beef and Tomato Rice
1 pound ground round
1 small onion diced
3 T tomato paste
1 T sugar or stevia
2 cups whole grain rice. I use Uncle Bens.
1 can diced tomatoes
pinch of thyme/parsley/paprika
salt/pepper
1 bullion beef cube mashed
1 red bell pepper diced
1 can beef broth + water and juice from canned tomatoes to make four cups liquid
Fry beef with onion and pepper. Drain fat.  Add all ingredients to rice cooker or pot on stove with lid. Set and cook until rice is tender and done. Fluff rice and serve.