Interesting Marketing Stuff Notes
I’ve been watching interesting videos by Frank Kern. He is a marketing expert. His videos are funny and profane, but also quite useful. Here is something I learned from him.
There are three basic reasons that people don’t buy your product.
1. They don’t want it.
2. They have no money.
3. The don’t believe you.
I can’t tell you anymore because I don’t want to do any infringing on his information but he is a smart man.
When it comes down to it in my view, it’s all about the interesting person you communicate effectively with. Being a real person counts rather than a phony marketer. Yes, we have a product to sell and we must sell it to survive, but there is more to it than that. We also have a vision to sell and a love of nature and the world around us. We have a privilege to share as well too.
When I look at an interesting painter’s work whom I admire, it is a special emotion for me. In fact it is a one of a kind moment for me. That’s what owning original art is all about. That painting is about emotion and beauty. We have to find a way to make our friends and clients understand this unique quality of original art. A beautiful painting is a vacation from the mundane world of our habits, jobs and families.
This really is why I cannot go down the path of reproductions of my work. I’m fine with coffee mugs and note cards and such but I want my art on the wall to be original. I have never bought a reproduction for myself, only originals. This is a personal choice I have made for myself and I mean no disrespect to those who choose to market reproductions, mistakenly called prints. We all have to make this choice for our own careers.
I want my collectors to have the only one that I ever produced. That means something to me. It isn’t about the money, it’s about the unique quality of owning the single painting an interesting artist produced. My motto has always been “original affordable art”. I’ll go down in flames perhaps, but I don’t have to be Thomas Kincaid either :>) I know I am swimming against the tide on this issue, since just about ever artist I know does reproductions, but I’m a stubborn old dinosaur, so just forgive me and smile.
More musings for artists and collectors to come….
4 cups thinly sliced cucumbers
2 cups thinly sliced onions
The thinner the better
1 T salt
2 T water
1 Cup sugar
1/2 cup vinegar
In glass bowl marinate vegetables in salt and water. Add vinegar and sugar . Put in glass jar and refrigerate , must keep refrigerated before serving.