Marketing Changes Notes
I’m a bit woeful about the marketing changes for artists these days. I used to be really good at marketing and I suppose I am still good enough at it to make a living but I am beginning to disengage from it because I find it to be a poor fit. A few years ago marketing was about networking, making friends who were like minded, who loved art. Marketing was about personal service to clients and actually giving a darn about their needs and what their dreams were about. I am still stuck in that mode and it seems to be passe online these days.
Now it seems to be more about branding, followers, and being an influencer, whatever that means. My good friend advised me this morning on all of the changes and tweaks I would need to make on my web site to attract buyers. I had my web site built by an excellent designer. She taught me how and so I took over the task of updating and keeping it current. I poured my heart and soul into the site, making it uniquely mine, mistakes and all.
Now I must make all that to fit the formats which attract the most visitors. It seems so pointless to me, all of this manipulation of where things must go on the page, whether to use bold type or not, exact wording for key phrases, etc.etc.etc. Now I must march in step with every other web site out there to attract visitors. I have seen dozens and dozens of boring art web sites with that same format and it depresses me greatly.
It seems that Internet marketing must become more and more homogenised to be effective. Now there are endless seminars and books on being organized, endless seminars on every topic under the sun to market and we should evidently spend about 18 hours a day on the fussy little ways to sell art.
Somehow we lost the fact that art buyers are real people, with hopes and dreams, not statistics. They are our friends and neighbors, our communities. Marketing should not be about calculation. We are not the old style used car salesmen in plaid jackets always looking for an easy mark.
Most of my clients become my personal friends. We chat back and forth on the Internet. I live vicariously through their dreams and their troubles as they do through mine. This blog is a testament to their lives as well as my own journal about life as an artist. I believe we have lost much of this with the new style of marketing. I think I want to remain the dinosaur that I seem to be.
I’ll go on with my friendships and continue to care about the people who buy my art. I won’t care a flip about all of the new techniques and endless organization. I’ll continue to make painting well my number one priority along with the friendships I treasure. I’ll continue to be humbled by the support I receive. I’ll let the rest of the world do aggressive marketing.
Thank goodness for blogs, where we are still allowed to be ourselves, though now I have to use a format for this too.
More musings for artists and collectors to come…..
This one is Delish and pretty!!
4 large ripe tomatoes, sliced 1/4 inch thick
1 pound fresh mozzarella cheese, sliced 1/4 inch thick
1/3 cup fresh basil leaves
3 tablespoons extra virgin olive oil
fine sea salt to taste
freshly ground black pepper to taste
On a large platter, alternate and overlap the tomato slices, mozzarella cheese slices, and basil leaves. Drizzle with olive oil. Season with sea salt and pepper.